Below are 3 examples of our writing material, each from completely different markets.
Please note that we can create material for any market due to the amount of research we do.
Please view the pdf examples below or view in the browser below the links
How to Use Social Media to Communicate with Clients and Leads (And How Not To!)
When it comes to social media, there is definitely a ‘right way’ and a ‘wrong way’ to communicate with your clients, customers and prospects. Get this right and social media can be a fantastic tool to make sure people keep thinking about your business and to strengthen your brand’s authority and visibility. Get it wrong though and social media can become something a lot less useful: it becomes an irritant for your clients that does nothing other than to fill their home feeds with promotional offers and what essentially amounts to spam.
There’s a fine line to be walked here but getting it right is crucial not only for your sales and profits but also for the reputation of your brand…
On Providing Value
The key to a successful social media post is to remember the key to any successful business endeavour: providing value.
People don’t sign up to brands because they want to be constantly sold to. Imagine it from their perspective; what would you do if a brand you followed on Facebook kept trying to sell you things? In all likelihood, you would probably just unsubscribe!
On the other hand, if that brand was consistently sharing content you were actually interested in, that you found interesting or that you found entertaining… you would probably start to look forward to their updates!
The Long Term Strategy
The other key to remember is that social media is best used as a long term strategy for getting customers. In other words, this is a place to build interest in your products, a place to build familiarity with your customers and a place to interact with your fans. In the long term, this will ensure that your followers are more likely to buy from you when they need a product or service.
Social media allows you to give your business a face and a personality and it lets people interact with you and feel like they know you. In the long term this ‘soft sell’ approach is much more effective than ramming offers and special deals down their throats all the time!
How to Promote Your Products
Of course you can still occasionally make a post that promotes a specific product or service – you just have to do this sparingly and in the right way.
What’s the right way? One thing to consider is offering genuine deals and special offers that can’t be found elsewhere. This way you are still genuinely offering value because you’re helping your followers save money. At the same time, they get to feel like VIPs, rewarded for their loyalty.
You can also offer your products and services more subtly using content marketing. For instance, share an article that people might be interested in reading and in that article, subtly point out the benefits of your product and include a link to buy it. Again, this more subtle approach will often work better in the long run as compared with a blatant advert.
Take the long road, be subtle and always make sure you offer value. If you remember those three key points, your social media accounts will be a hit!
How Virtual Reality Devices Are Going to Change the World
When the Oculus Rift made its first, now legendary, appearance on Kickstarter, it was very much positioned as a gaming peripheral. The promise was that we would have a headset that could immerse us fully in our games and that could allow us to explore them as though they were really there. And although a commercial version of the Oculus Rift has yet to be released, the development kit 1 and 2 have more than delivered on that promise.
But then the story of the Rift took a U-turn when the company was bought by Facebook. Facebook of course is the largest social network in the world but it’s no gaming company (Farmville does not count…)!
Why would the directors at Facebook be interested in a piece of gaming hardware?
Simple: because the Oculus Rift has a potential that goes far beyond gaming. And so do its many competitors…
Virtual Reality and Communication
Facebook is really all about communication and staying in touch with friends and family. Thus, most of the speculation surrounding their interest in Oculus suggests that they intend to use it for that purpose. In other words, we’re likely to see an upgrade to Facebook’s ‘chat’ function that allows us to actually stand in the same virtual room with our friends and speak to a virtual avatar.
How useful would this be? Currently it’s easy to see some potential limitations for this software: the avatar wouldn’t actually look like the person you were talking to for instance. But imagine a future where a Kinect-like computer could also allow you to project your own face onto your avatar. This presents some exciting possibilities.
But the Rift could take us beyond simple ‘chatting’ and could introduce a vast range of social ‘events’ and ‘activities’. Already there is an app for the Rift development kit that allows users to watch films in a virtual cinema at the same time as other users. Imagine being able to meet up to watch a film with your friend across the world and enjoying it together on a screen the size of a skyscraper! Imagine being able to skip the commute and work with your colleagues in a virtual office…
The Microsoft HoloLens
There are a number of other contenders when it comes to virtual reality dominance such as the Sony Morpheus and Vive VR. What’s really interesting though is the ‘augmented reality’ headset from Microsoft. This is a device that combines virtual reality with what you’re seeing in the real world – to create effects like having a virtual monitor hanging on your fridge for instance.
The HoloLens is designed to be used at home and has some incredible potential applications. Microsoft showed one demo for instance where an electrician talked someone through fixing a blown fuse while actually annotating what they were really seeing with arrows and examples in their peripheral vision.
Another obvious application for virtual or augmented reality is fitness. Find running or lifting weights boring? Then perhaps you’d rather take a jog through an exploding volcano (using the Virtuix Omni for your input)? Or play virtual dodgeball for a while? Combine this with fitness tracking for tailored workouts and the sky is genuinely the limit.
Hang onto your hats because virtual reality is about to change everything in the next few years…
Everything You Need to Know About Mead
As far as manly drinks go, they don’t get much more testosterone-fueled than mead. Mead is the kind of beverage a warrior would enjoy as the spoils of war.
But mead isn’t just for men. Nor should it be relegated to myth and legend. While mead isn’t as easy to find as beer or wine, it’s certainly worth tracking down with a delicious, full flavor, often with a slight sweetness.
In this article we’ll explore what mead is in a little more detail and how you can make your own to enjoy at home!
Where Does Mead Come From?
Mead is also known as ‘honey wine’ which should give you some clue as to the ingredients. It’s a drink made from honey and water, fermented with yeast and can be enjoyed still or sparkling. Meads are designed to be consumed in smaller quantities than beers and should be considered a real treat.
Mead also happens to be one of the oldest alcoholic drinks of all. It dates back as far as 20,000 years or even 40,000 (depending on the source).
It’s thought that mead was first enjoyed in the African bush, where feral bees were common. Droughts here were common at the time and this weather would lead to hollowed out crowns of Baobab and Miombo trees (this process was helped along by elephants breaking branches). The hollows would then fill with water during wet seasons, which would mix with honey and osmotolerant yeast. Over time, this would ferment to create mead.
That’s right: mead may not even have been man-made but may instead have been created naturally. The early African tribes would gather this mead along with honey and when they eventually spread out to other continents, they took the knowledge with them.
Mead is often thought of as a European drink, though it was also enjoyed historically in China and India, dating back some 1,500 years. Mead became a traditional drink in the monasteries of Europe though production declined during the industrial revolution.
How to Make Mead
If you want to make mead then, all you need is a hollowed out tree and some bees…
Or you can more reliably make it in as little as a month using a container and a few ingredients.
You’ll need a 5g glass carboy (avoid plastic as this can bleed into your drink), a carboy handle, a stopper, an air lock, a stock pot and a thermometer.
Your ingredients will be 5-7lbs of honey (more will make your mead sweeter, less will make it drier), 2lbs of corn sugar, 5 tsp of yeast nutrient and 1 packet of champagne yeast. You’ll also be using water.
Now heat a gallon of water and bring it to the boil along with the honey, the sugar and the yeast nutrient. Stir until dissolved and boil further.
Once this process is complete, add another gallon of filtered water and leave the brew to cool. Filter out any pulp, seeds or sediment, add your champagne yeast and some more filtered water. Now transfer it to your carboy and let time do its thing!
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